An article by John Giles in Fast Printing caught my attention yesterday. John is an advocate of workflow automation. Here is some of what John wrote.
If you plan to be in the printing enterprise for a couple of more many years, you want to embrace automatic engineering. You require to have a computerized estimating technique. You want to be utilizing the enterprise management resources built into the plans. You need to be contemplating about what tasks you can automate. The margins are obtaining narrower for many quick printers. Automation may possibly place the revenue back again in the printing enterprise.
Placing the Cart Prior to the Horse
John writes about the common route in business and a romance with manufacturing. I ask you, why do so numerous printers and enterprise men and women target on creation automation when Product sales Automation is just as crucial? I just don’t comprehend this romance with machinery.
You should understand, I’m not disagreeing with John, I’m only suggesting that sales ought to be in the front of the cart, not in the again. A sale drives the company. Does not it make feeling to commit in bettering product sales via automation and workflow? Sure it does. This is actually putting the horse in entrance of the cart, not the other way all around. At a modern printing exhibition, I shown my income automation workflow. These who took the time to investigate my sales automation program recognized how essential the sales procedure is.
When we are marketing to our consumers, it is essential to uncover the pain of the buyer. At times the consumer does not want to recognize they have a dilemma. Occasionally the buyer is prepared to overlook the problem they have. Our task is to help them realize that until they modify, disaster may strike them harder than they want.
Make Revenue Effortless with Simplification and Visualization
When I present my sales workflow chart to clients, 1 of the reactions I get is how complex the revenue workflow chart appears. I favor this reaction simply because it is simple to describe. After I notify them the product sales steps are instantly processed with the press of a button, they understand. They get enthusiastic when they recognize that about eighty p.c of the income steps are automatic! It is the visualization that aids my potential customers comprehend how income automation and workflow can be powerful.
Relating this simplification to routines and elevated product sales potential helps make my occupation simpler. Workflow automation software ’m often attempting to locate the visual instance for simplification. Our prospects can relate to visual examples and stories when we share them. In my case, I usually share a story of one particular extremely pleased client who makes use of workflow and revenue automation to complete what took him 4 several hours of marketing, in thirty minutes. This same customer manages almost ten occasions more customers than he did just before. This tale and other individuals strengthen my reliability and simplify my revenue solution.